We all know that social media marketing is a great way that your small business can generate excitement from current and potential customers. So, it should come as no surprise that a social media campaign is an effective way to get the word out about a new event within your small business. Whether you are moving to a new location, or promoting a new product, a strong and effective social media campaign will get the word out.
Before we get into three ways that your business can benefit from a campaign, let’s clarify a few essentials behind an effective social media campaign. Before getting started, your campaign must:
- Have a knowledgeable team that understands how to communicate on social media platforms your clientele is using.
- Be well organized from start to finish (the tone of your campaign, posting schedule, and short/long term goals should be clear to every member of the social media team).
- Have a primary platform and a secondary platform in which to target your audience (i.e, if Facebook is your primary platform, make Twitter your secondary platform – but make sure it’s where your clientele is engaging).
- Always be active. A social media campaign should be a 24 hour commitment. Well, maybe not 24 hours, but you get the point: if someone has a question on a Saturday, but you don’t typically post on a Saturday, do so during your social media campaign. Real-time communication is essential in every social media marketing strategy, but critical during your campaign.
3 ways your business can benefit from a social media campaign
It’s a cost-effective marketing strategy. If you own a small business, you may not have the funds to promote yourself through paid advertisements. But with a social media campaign, you can get the word out and not hurt your budget. If you execute your campaign effectively, you won’t have to do all the promoting yourself. For example, an optimized tweet with a good image or video can be retweeted dozens of times, even though you shared it just once.
You can track the effectiveness of your campaign. When your social media campaign is over, you now have valuable insight into where your customer base exists. This allows you to tailor your social media marketing strategy in the future. If you relied on Twitter for the bulk of your social postings, but found that very few people linked to your site via Twitter during your campaign, maybe Twitter isn’t a platform you should be posting to. This is just an example of how you can measure results during your social media campaign to improve your business efforts in the future.
Your brand’s SEO visibility may improve drastically. If you think search engine optimization is only beneficial for your website, think again. It goes without saying: it’s challenging to get your website noticed by search engines. But when you create a good social media campaign that gets your business name out there, and keywords that relate to your industry, your social media followers will increase. This can increase the visibility of your social media network on search engines.
Tell Spirit Media: How has your business improved through social media campaigns?
Are you ready to create your first social media campaign? Have you tried a campaign in the past without the results you anticipated? At Spirit Media, we can help. We’ll work together to increase visibility and profitability for your small business.